Fusion Marketing, Fuel for your Business!
FUSION Marketing is about all our customer’s success. When you win, we win. Results are what matter. Our job is to boost sales, invigorate profits, and build a healthy bottom line.

A Changing Marketplace
Today's changing marketplace is: expanding, evolving, and increasingly complex. Competing in this challenging market demands, businesses need to incorporate the latest technology in both management and sales, not the least of which is a strong web presence. It’s not enough to have a website anymore. Technical support systems are vital if you want to get the most out of your marketing dollar. This includes videos, social media, pay per click ads, online directories, search engine optimization, email marketing, and web landing pages. Without these tools, you simply can’t compete.

How is FUSION MARKETING different?
The success of your marketing is also determined by: the look, feel, and clarity of your marketing message. Your choices of how, where, and how much you pay to deliver your message is key. FUSION MARKETING, created by two veteran Hawaii marketing and creative executives, Curtis who specializes in media delivery and Steve a leader in industry creative. The FUSION (partnership) of these two industry perspectives, along with your business knowledge, will create stunning, effective campaigns that maximize the return on your marketing budget.

Media Driven.... Creatively Supported!
Having great logo or website that nobody views is a waste of time and money. Choosing the right venue in today’s quickly changing digital landscape is the key to success. We get YOUR message to YOUR customers. Form that follows function! Creating the RIGHT message combined with IMPACTFUL visuals that get RESULTS is what FUSION Marketing is about. With more than 30 years of experience in the creative field, you can trust in execution that is both exciting and is profitable.

A proven track record of making our customer’s cash registers ring.
Partnerships with our clients are win-win in nature and yield mutually beneficial results. With more than 50 years of combined experience, the Fusion team gives you the perfect springboard for launching your business into the new millennium and beyond.

Curtis J. Pruder Partner,
Senior Business Catalyst

Curtis Pruder has been a prominent force in Hawaii’s advertising industry for more than 25 years. He has been featured in Honolulu Magazine and is a former contributor to Pacific Business News. Pruder also teaches marketing at the University of Hawaii. The University of Delaware graduate was the first representative from Hawaii to win the National Jaycees Speech Championship. He has served as board chairman for Abilities Unlimited and is a recipient of the Arthritis Foundation Hawaii Branch Distinguished Service Award. Pruder started out in radio broadcasting 31 years ago while still living on the mainland. He launched his Island career in the early 90’s at KQMQ FM radio in Honolulu. Later, Pruder joined the advertising sales team at KGU-AM radio, also based in Honolulu. In 1995, Pruder and Associates Advertising was born with a client base of more than 40 companies.

Fusion Marketing was first conceptualized in 2014. Curtis and Steve built the company with the recognition that, to best serve their clients, they would need to bring the best of the best in marketing and advertising together under one roof.

Steve Underwood
Partner, Creative Director

Steve Underwood has owned and operated a full-service graphic design studio for more than 25 years. As both an entrepreneur and artist, Underwood handled the creative end of the company, in addition to production and sales, accounting and operations.

Underwood’s career began in one of the nation’s leading advertising meccas, Chicago’s Michigan Avenue. There he worked as an art director at Leo Burnett and Young, servicing a variety of local and national accounts. He created brand-ing campaigns and illustrations from concept throughout completion. The North-ern Illinois University graduate moved to Hawaii in 1990 to begin a family and to open Underwood Creative with his wife AnnMarie. In 1996, he opened Under-wood Graphics to specialize and focus his attention on graphic design and illustration. Underwood’s entrepreneurial responsibilities picked up where his creative abilities left off. Other duties included account supervision, scheduling, estimates, vendor management, photo direction, and production.