Advertising, Public Relations
& Event Marketing
Advertising/Marketing
Planing
To maximize the return on your
investment you need all the components of a good marketing campaign
to working together. This means that to get the biggest bang
for your marketing buck, advertising, P.R. and special event
roll-outs should be fully integrated. Our many years of experience
with various businesses will help us put together the best marketing
plan for you. The ratio of the marketing budget to your gross
revenue varies by business category and your market share goals.
Media Buying: TV, Radio
& Newspaper
When you are not in the marketing business,
it’s hard to know how much to spend and where to spend it. We
have purchased millions of dollars in advertisements over the
past twenty years in Hawaii. At any point in time you will find
us buying ads for up to a dozen clients. Our pricing knowledge
is simply unmatched!
Sales Promotion
Here at Fusion know how to sell. Producing
the highest quality materials to assist with promoting rousing:
contests, demonstrations, discounts, exhibitions or trade shows,
games, giveaways, point-of-sale displays, merchandising and
coupon offers.
Direct Mail
Our team creates direct-mail campaigns
that are carefully designed to target prospects. The development
and assembly of direct-mail packages consisting of envelopes,
letterhead, brochures, and reply devices. Direct-mail materials
are selected according to market demograph-ics such as age,
income, location, profession, buying patterns, Mailing options
are research like: every door direct mail, bulk, 1st class and
others methods.
Event Marketing
We design and develop themed activities, displays
or exhibits (such as sporting events, music festivals, fairs,
or concerts) to promote a product, service, cause, or organization.
Public Relations
Public relations is a broad term that
can be defined as any effort your company makes to increase
exposure that does not include paid advertising. Experts know
that it’s not enough to simply mail out a press release. As
they say in the business, “The fortune is in the follow up.”
Media outlets will only run a story if it’s newsworthy. Social
Media releases must captivate and energize. And that’s where
we come in. Our professionals know how to develop interesting
and provocative story angles that compel editors and producers
to feature you and consumers to be engaged.. We work the phones
and do a story pitch to reporters to give you the best results.
Our relationships with these professionals give us an edge over
the competition.
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