Branding & Logo Design

Logo Design
A logo identifies a company or product as the use of a mark, flag, symbol or signature. FUSION Marketing will research your company, develop a logo from concept through production, and will work within your budget.

Branding
Branding is the perception that a consumer has when they hear or think of your company name, service or product. It is the mental picture of who you as a company are and your logo plays a important part. Yet branding is not only about getting your target market to select you over the competition. It is also about getting your prospects to see you as the sole provider of a solution to their problem or need. The objectives that a good brand will achieve include: Clearly, delivers the message, Confirms your credibility, Emotionally connects your target prospects with your product and or service. Motivates the buyer to buy, creates user loyalty. At Fusion, our goal is to achieve all of the above.

Once a logo has been designed it can be applied in a variety of ways. At Fusion, your logo is, along with positioning and messaging, a central part of the marketing strategy. From the creative stage through production and implementation, our process is rigorous, thorough and highly developed. Strong brands create powerful, emotional connections with prospective customers. This engagement is the first step in development of a relationship with your company, its products and services. At Fusion, we develop brands which communicate a clear message which motivate prospective buyers to choose you over the competition.

Identity
Identity is the visual part of a marketing campaign and a component of the branding process. Most of the time, identity design is based around the visual elements used within a company, and which are typically assembled within a specific set of guidelines. These guidelines govern how the identity is applied throughout a variety of media, such as color palettes, fonts, layouts and measurements. They help ensure that your corporate identity is coherent and consistent, and easily recognized.

Our identity execution include:
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design)