Marketing
Consulting
Today’s
world of advertising and promotion is a very quickly changing
environment, full of new and unknown venues with strategies,
language and opportunities that can be very difficult to navigate.
Your company will need to continue to evolve and grow in your
marketplace or it will fade away, allowing your competitors
to take your place. What grew your company in the past could
very well bankrupt it now.
What a Marketing Consulting
Does
A marketing consultant works with companies
to create and implement marketing strategies. These strategies
are centered on the core of the business and what services
and products they offer. A consultant helps create a detailed
marketing plan, determine the marketing message, and identify
the appropriate marketing mix to get the message out. They
will then follow the plan through, and work to execute and
implement the marketing strategy. They will monitor results,
tweak as necessary and ensure that the companies get the best
results from their marketing efforts.
A marketing consultant is constantly on top of current trends
and technologies that can help your enterprise evolve. A seasoned
business executive knows an investment into marketing and
innovation is essential to staying competitive. A cost effective
solution is to hire a marketing consultant which will get
you up to speed in the fastest and most efficient way. Fusion
Consultants have a specialized skill set with over fifty combined
years of marketing experience here in Hawaii, having advised
hundreds of companies.
Identifying Problems
Marketing consultants often run their businesses
and work independently or with your marketing team. They are
skilled in marketing, business and communications. A marketing
consultant will be skilled and knowledgeable in consumer behavior
and marketing process. It includes having the ability to identify
the companies problems in their marketing and provide usable
solutions to create and implement marketing strategies.
Creative Menu of Solutions
A great marketing consultant will be able
to not only think creatively but analytically. Working with
a marketing consultant can offer a menu of services that can
be customized to your needs. Here is a list of menu items:
• Market Planning & Strategy
• Media Planning & Strategy
• Online Marketing
• Social Media Marketing
• Website Design
• Branding
• Advertising
• Public Relations
• Event Marketing
• Video, Radio & Television
• Collateral Materials
• Signage
Benefits of Hiring
a Marketing Consultant
Outsourcing to a marketing consultant allows
a company to put more focus on product development and overall
operations. A marketing consultant can help to bring in specialized
skills and expertise as well as provide an external perspective
and viewpoint. There are times that a company seeks to outsource
their marketing efforts. Often, when a company does this,
they seek out marketing consultants.
Blueprint for
Success
The bottom line is to increase your
profitability in the most efficient way. We can provide the
blueprints of a solid marketing plan, establish staff completion
points and track your staff’ results, bringing back individual
accountability. We can consult on a short-term basis with
no long term commitment, saving your company money. You can
control your long term advertising budget, just use the services
of Fusion Consulting as long as needed.
Solution Driven
You can address your marketing problems
faster and focus on logistics, catching smaller problems before
they become big problems. Hiring Fusion Consulting, will save
you time and money. We break through solutions paralysis and
bring staff consensus. avoid more hours of frustration and
stress. A consultant brings an unbiased eye and can do some
of the dirty work for you. Office politics can bring change
to a halt, we can move you past this and can get work done
with minimal interference.
Short-term Commitment
Save money and don’t over staff with professionals you might
only need periodically.You use Fusion Consulting as long as
you need and not any longer. Saves Time It’s quick and easy
to hire Fusion Consulting. You can address marketing problems
faster and focus on logistics catching smaller problems before
they become big problems.
Increases Accountability
Your office leaders can lose focus and veer off track. A position
of autonomous power does have accountability. When we’re hired
we establish check points for staff to complete tasks. Accountability
is restored.
Avoids Office Politics
We don’t need to worry about work relationships. A consultant
brings an unbiased eye and can do some of the dirty work for
you. Office politics fear can bring change to a halt, we don’t
have to worry about this and can get work done with minimal
interferences.
Tools for Success
We
have experience and knowledge into websites, digital tools
such as search engine optimization, pay-per-click, content
creation and social media. We can advise you on email campaigns,
point of sale and event marketing along with traditional media.
Contact us if you think we can help solve your marketing and
adverting problems.
Local Hawaii Market
Knowledge
Hawaii
can be a challenging market to understand for out of state
consultants. Our kama’aiana staff has lived and worked here
for over 50 years combined. Many problems we've seen before
and have fixed for other clients.
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