Marketing Consulting

Today’s world of advertising and promotion is a very quickly changing environment, full of new and unknown venues with strategies, language and opportunities that can be very difficult to navigate. Your company will need to continue to evolve and grow in your marketplace or it will fade away, allowing your competitors to take your place. What grew your company in the past could very well bankrupt it now.

What a Marketing Consulting Does
A marketing consultant works with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary and ensure that the companies get the best results from their marketing efforts.

A marketing consultant is constantly on top of current trends and technologies that can help your enterprise evolve. A seasoned business executive knows an investment into marketing and innovation is essential to staying competitive. A cost effective solution is to hire a marketing consultant which will get you up to speed in the fastest and most efficient way. Fusion Consultants have a specialized skill set with over fifty combined years of marketing experience here in Hawaii, having advised hundreds of companies.

Identifying Problems
Marketing consultants often run their businesses and work independently or with your marketing team. They are skilled in marketing, business and communications. A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. It includes having the ability to identify the companies problems in their marketing and provide usable solutions to create and implement marketing strategies.

Creative Menu of Solutions
A great marketing consultant will be able to not only think creatively but analytically. Working with a marketing consultant can offer a menu of services that can be customized to your needs. Here is a list of menu items:

• Market Planning & Strategy
• Media Planning & Strategy
• Online Marketing
• Social Media Marketing
• Website Design
• Branding
• Advertising
• Public Relations
• Event Marketing
• Video, Radio & Television
• Collateral Materials
• Signage

Benefits of Hiring a Marketing Consultant
Outsourcing to a marketing consultant allows a company to put more focus on product development and overall operations. A marketing consultant can help to bring in specialized skills and expertise as well as provide an external perspective and viewpoint. There are times that a company seeks to outsource their marketing efforts. Often, when a company does this, they seek out marketing consultants.

Blueprint for Success
The bottom line is to increase your profitability in the most efficient way. We can provide the blueprints of a solid marketing plan, establish staff completion points and track your staff’ results, bringing back individual accountability. We can consult on a short-term basis with no long term commitment, saving your company money. You can control your long term advertising budget, just use the services of Fusion Consulting as long as needed.

Solution Driven
You can address your marketing problems faster and focus on logistics, catching smaller problems before they become big problems. Hiring Fusion Consulting, will save you time and money. We break through solutions paralysis and bring staff consensus. avoid more hours of frustration and stress. A consultant brings an unbiased eye and can do some of the dirty work for you. Office politics can bring change to a halt, we can move you past this and can get work done with minimal interference.

Short-term Commitment
Save money and don’t over staff with professionals you might only need periodically.You use Fusion Consulting as long as you need and not any longer. Saves Time It’s quick and easy to hire Fusion Consulting. You can address marketing problems faster and focus on logistics catching smaller problems before they become big problems.

Increases Accountability
Your office leaders can lose focus and veer off track. A position of autonomous power does have accountability. When we’re hired we establish check points for staff to complete tasks. Accountability is restored.

Avoids Office Politics
We don’t need to worry about work relationships. A consultant brings an unbiased eye and can do some of the dirty work for you. Office politics fear can bring change to a halt, we don’t have to worry about this and can get work done with minimal interferences.

Tools for Success
We have experience and knowledge into websites, digital tools such as search engine optimization, pay-per-click, content creation and social media. We can advise you on email campaigns, point of sale and event marketing along with traditional media. Contact us if you think we can help solve your marketing and adverting problems.

Local Hawaii Market Knowledge
Hawaii can be a challenging market to understand for out of state consultants. Our kama’aiana staff has lived and worked here for over 50 years combined. Many problems we've seen before and have fixed for other clients.